John Jacobs elevates leadership team with proven success in messaging, public affairs and building audiences.
SACRAMENTO, Calif. (March 18, 2019) –The Sacramento Metropolitan Chamber of Commerce (Metro Chamber) announced the hiring of John Jacobs to the position of vice president, marketing and communications. Jacobs joins the executive leadership team to focus on the positioning the Metro Chamber’s 4-Point Business Promise in the Capital Region and building the organization’s brand through earned media, content, and audience engagement.
The 4-Point Business Promise focuses on four key impact areas to which its advocacy and programs each align under: Strong Business, Vibrant Community, Connected Region and a Ready Workforce. Erika Bjork will remain as a consultant to the Metro Chamber and will transition into the role of advisor to the CEO.
“John brings an incredible wealth of knowledge and resources connected to the recent growth throughout the region,” said Metro Chamber President and CEO Amanda Blackwood. “We’re thrilled that he’ll be able to lend his expertise in extending our 4-Point Business Promise, as well as supporting our strong membership core and programming designed to advance the values of an inclusive and prosperous economy for our region.”
Jacobs, a native Sacramentan, joins the Metro Chamber with over a decade of communications and marketing experience. Most recently, he served as the Senior Director of Public Relations for the Sacramento Kings as the team constructed Golden 1 Center and worked to profoundly impact the future of the region through investment and development. His work included over 30 award-winning campaigns highlighting excellence in technology, sustainability, architecture, and community impact, as well as feature media placements that elevated Sacramento’s profile and reputation as the center point for the Capital Region’s growing economy.
“With its new vision and strong foundation of regional business leaders and emerging talent, the Metro Chamber is creating a platform to support the priorities of the Capital region,” said Jacobs. “It is an honor to join this incredibly accomplished team, committed to a brighter future for Sacramento and beyond.”
Prior to working for the Sacramento Kings, John worked on campaigns to shape public policy at the California Budget Project – a leading non-profit focused on improving the lives of low- and middle-income Californians. His work in public affairs also extends to his time at Mercury Public Affairs, where he led the media and outreach efforts for the state’s largest private health foundation, the California Endowment. He is a proud Sacramento State alumnus and member of the Metro Chamber Foundation’s 2019 Leadership Sacramento class.